Print/OOH
McDonald's was launching a 1/3 pound Angus burger, the largest and boldest in their history. So we did a tease and reveal outdoor campaign.
We tee'd it up. And this was the reveal.
We asked fans to submit their own two-word descriptions of the burgers for digital billboards. We accidentally crashed the system with the overwhelming response.
We added some more hype with actual feats of strength to see if fans were "angus enough."
McDonald's launched a line of real fruit smoothies. We kept it simple and let the ingredients do the talking.
A unique placement opportunity allowed us to have some fun with the smoothies.
Walmart is a one-stop shop. That's a big idea to get into a small add. So we positioned them as conquerer of the to-do list.
A more slithery to-do list.
And these were all real paper sculptures. This one is my fave.